GoSouthAfrica provides an affordable way to reignite trade relationships and to develop new ones. Rather than using traditional methods such as trade shows, activations or workshops, we here at GoSouthAfrica help you manage this process at a much smaller cost with much better results.

Generally you would attend a trade show like Indaba which might conservatively cost you R25000. That would, in all likelihood, result in about 50 meetings. In reality you would have collected 50 business cards at a price of R500 a business card. Should just one of these contacts turn into business well you will be smiling because that alone would probably be worth upwards of R100,000 a year of business. With our trade marketing network you can expect results of more than 20x the return of a tradeshow. 

If you have ever considered spending your resources on trade shows give this a whirl and you might find the digital revolution starting to work for you.

GoSouthAfrica provides a simple solution for agents, tour operators and DMCs to discover new partners and destinations. This gives everyone the opportunity to offer the very best of South African tourism products. Save your agency time and effort that would have been spent at trade shows.

By integrating with our media database and tracking PR opportunities, you will easily get more media coverage. By adding giveaway incentives and trade exchanges even more media will start to knock on your door. Offering them educational visits and inexpensive partner and family visits, your exposure through blogging, social media and traditional media will grow exponentially.

These awards are here to recognise and reward tourism businesses who work passionately to improve South Africa as a tourist destination. Its about adding some positivity back into a sector that has been hit hard by the pandemic. Its about getting more people exploring our magnificently beautiful backroads. This program has been incredibly successful in distributing the R1000 Travel vouchers which drives direct business to those businesses that accept these vouchers. Additionally the travel awards carry no cost to enter and any business generated attracts zero commission.

It all starts with defining what your market that you want to target is. Then we define the segmentation for that market. Next step is to get contacts into that database and we do that by offering a competition giveaway which is marketed strongly through our own email marketing platform as well as paid social media ads. The competitions are connected to WhatsApp and this is where the viral sharing takes place. Assuming your audience has been defined correctly the viral effect will additionally grow the database tenfold. Then once that has happened the database gets cleaned by removing contacts you think are not relevant based on the segmentation captured. And hey presto you will have a very strong POPIA compliant email marketing database of your own to use for the foreseeable future.