Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important, but it
When hotels ask people to share information about themselves, people are willing to share their data when there’s some meaningful value in doing so. Some
WhatsApp is an instant messaging tool that allows you to share not only text messages but also multimedia messages such as photos and videos through
WhatsApp is one of the main digital communication channels in the world. In the hotel industry, this channel is very important not only to provide
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what
Most hotels and guesthouses struggle in the winter months. Less leisure travel happens locally as well as internationally and this leads to lower occupancy in
There are so many different routes to writing engaging content. As long as you’re able to find the intersection between the things you love to write and
Wellness experiences are growing fast since the pandemic took its grip on the world. Products that focus on wellness experiences have seen an upward trend
If you’re including email marketing as part of your communications mix, you’ll know that 8 out of 10 emails you receive are utter rubbish! This
2022 is an exciting year for the African tourism industry. It is the year we are turning the COVID 19 corner, rolling up our sleeves
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