So what is the point of a competition giveaway?

We all understand the importance of an email database is. But creating a database for a tourism business is no easy task for the following reasons.

• It is difficult to email addresses from customers. While this can be done through an opt–in form on the business website, it this requires customers to take the initiative to provide their information.
• Additionally the your business would like to engage with potential new customers not solely previous customers
• The database needs segmentation

Running a competition is the single most effective way to create or extend your own email marketing database

• Take ownership of your marketing assets.
• Affordability: With a high ROI email marketing remains the most cost–effective marketing option available.
• Generate new leads: An email database can help generate leads for your tourism business by providing you with potential customers who have already expressed interest in what you offer.
• Build relationships: An email database allows you to build relationships with potential customers by sending them personalized emails with relevant information and offers. 
• Personalize your marketing: You can use email databases to personalize your marketing efforts and target specific segments of your customer base. 
• Create segmented campaigns: Segmenting your customers by interests and location allows you to create campaigns that are tailored to their needs and preferences. 
• Monitor customer engagement: You can monitor customer engagement with your emails and track how many people open and click on the emails. 
• Generate more sales: An email database can help you generate more sales by providing customers with relevant offers and discounts. 
• Reach a wider audience: Email databases allow you to reach a wider audience than traditional marketing methods, such as print and television advertisements. 
• Automate marketing efforts: You can automate your email campaigns, allowing you to save time and resources.
• Track customer behavior: You can track customer behavior and use the data to optimize your campaigns.
  Generate insights: You can generate insights from customer data to better understand customer preferences and behavior.

We all understand the importance of an email database is. But creating a database for a tourism business is no easy task for the following reasons.

• It is difficult to email addresses from customers. While this can be done through an opt–in form on the business website, it this requires customers to take the initiative to provide their information.
• Additionally the your business would like to engage with potential new customers not solely previous customers
• The database needs segmentation

Running a competition is the single most effective way to create or extend your own email marketing database

Your competition campaign will have these 3 goals.

• Create awareness of your tourism offering
• Generate a significant segmented email list that is POPIA compliant.
• Create leads that will convert into sales and generate revenue.

Create a giveaway as a prize. The better the prize the better the results of your marketing campaign will be. There are 2 ways to go about this. 

1. Give away your empty beds
2. Create a destination giveaway by collaborating with 3 or 4 businesses and making 1 prize.

Define your target market. Its important that you create awareness with the potential customers that will buy your tourism offering.

Create up to 7 questions that help segment your database.

The magic of this campaign comes form the integration of your competition with WhatsApp. This is where the sharing starts and where you gain access to the networks of those that enter.

 83% of customers trust recommendations made by family and friends when making a purchasing decision. This is exactly why this is so viral. People trust their friends on WhatsApp much more than any other social media platform. 

Competitions have away of creating brand ambassadors for your services. The bonus entries leverages this even further.