WhatsApp is one of the most popular messaging apps in the world, and it’s increasingly being used by hospitality businesses to reach out to potential customers. Small hotels and b&bs are no exception, and can use WhatsApp to market their services and offerings in a variety of ways. Here are some of the best ways to use WhatsApp for marketing a hotel:
1. Create a WhatsApp Group: To create a WhatsApp group, open the app and select the “New Group” option. Then, enter the names of the people you’d like to invite to the group, and then select “Create”. You can then give the group a name, such as “Hotel XYZ Loyal Guests”, and select a group icon.
2. Personalize Your Messages: To personalize your messages, you can use WhatsApp’s “Mentions” feature. This allows you to mention a specific person in a group message. For example, you can mention a customer’s name in a message about a special offer or a birthday wish.
3. Offer Discounts and Promotions: To offer discounts and promotions, you can create a promotional message in WhatsApp and share it with your group. You can then include a link to a page with more information about the promotion or discount.
4. Send Reminders: To send reminders, you can use WhatsApp’s “Reminders” feature. This allows you to create reminders for specific messages that will be sent at a certain time. For example, you can create a reminder for a promotion or special event at your hotel.
5. Share Pictures and Videos: To share pictures and videos, you can use WhatsApp’s “Media” feature. This allows you to send images and videos directly to your group. You can use this to share pictures and videos of your hotel, as well as of the surrounding area.
6. Intergrate Whatsapp as a Chatbot: A chatbot can be a great way to market a hotel. By using a chatbot, you can automate customer service and marketing processes, and provide customers with personalized, one-on-one interactions with your hotel. To integrate a chatbot with WhatsApp, you first need to create a chatbot that is compatible with WhatsApp. This can be done by using a chatbot development platform such as Dialogflow or Chatfuel. Once you have created your chatbot, you need to connect it to a WhatsApp Business Account. Or using connecting to your own custom webhook to create the chatbot functionality. You can then use your chatbot to respond to customer queries, provide information about your hotel, and promote special offers and discounts. By integrating a chatbot with WhatsApp, you can provide customers with an efficient and personalized experience. It can also help to automate customer service, bookings and marketing processes, freeing up your staff to focus on other tasks.
Using WhatsApp for marketing your hotel can be a great way to reach out to potential customers and engage with them in a more personal way. By creating a WhatsApp group, personalizing your messages, offering discounts and promotions, sending reminders, and sharing pictures and videos, you can ensure that your hotel is well-marketed and that potential customers are aware of all that your hotel has to offer.