WhatsApp is an instant messaging tool that allows you to share not only text messages but also multimedia messages such as photos and videos through
WhatsApp is one of the main digital communication channels in the world. In the hotel industry, this channel is very important not only to provide
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what
Most hotels and guesthouses struggle in the winter months. Less leisure travel happens locally as well as internationally and this leads to lower occupancy in
There are so many different routes to writing engaging content. As long as you’re able to find the intersection between the things you love to write and
Wellness experiences are growing fast since the pandemic took its grip on the world. Products that focus on wellness experiences have seen an upward trend
If you’re including email marketing as part of your communications mix, you’ll know that 8 out of 10 emails you receive are utter rubbish! This
2022 is an exciting year for the African tourism industry. It is the year we are turning the COVID 19 corner, rolling up our sleeves
One digital marketing opportunity that all tourism businesses should take advantage of and spend some time optimizing is your Google My Business Listing. What is
A solid marketing strategy is crucial in any business and the tourism industry is no different. It seems that everywhere we look there are new
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