Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the

Do you wish more people trusted your business? Are you looking for a content marketing model that helps establish trust? In this article, you’ll discover

Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution? In this article, you’ll discover how

The Consumer Protection Act (CPA) and Protection of Personal Information Act (POPIA) are two legal documents which regulate direct marketing and cold calling in South

The pandemic was a change driver in many aspects, including in the way people are choosing to travel. Before mass tourism was the rule, now

1. Familiarity One of the oldest principles is the fact that it takes on average 7to 15 touch points or exposures to your marketing messages

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline

Forget Keywords! What really matters for SEO is creating content that people want to read needs to be your priority. Every business owner wants to

Whenever you edit your hospitality press releases or emails the first thing you should look for is words you can delete. Read through every sentence

Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your team have